New visibility
Make your brand the preferred answer in search engines and AI models.
Visible effects
Influence
Trust
Value
Influence
Moving away from pure clicks to "share of model": I ensure that your company is found and recommended as the leading solution in the responses of AI systems.
Trust
In a world full of AI-generated content, your brand is the crucial filter for users and algorithms. I help you build distinctive authority that people trust and machines favor.
Value
Since AI responses reduce traffic volume, the focus is on the quality of the remaining visitors. I optimize your presence specifically for sales and conversions, rather than chasing empty click numbers.
Sustainable search engine optimization
Relevance
Away from the masses, toward class: I develop content strategies that offer real added value and new information to ensure that your content is not filtered as interchangeable, but prioritized as a source.
Technology
In order for AI and search engines to utilize your content, they must understand it without any doubt. I optimize your technical infrastructure and structured data to ensure maximum machine readability.
Authority
Search engines rank entities, not keywords. I strengthen your digital footprint through targeted “relevance engineering” so that Google and other search engines recognize your company as the authority in your subject areas.
Future-proof AI optimization
Visibility
I optimize your content for the new generation of response engines (Generative Engine Optimization / GEO). The goal is to be cited as the primary source in AI-generated summaries and chatbot responses.
Reputation
AI models only recommend brands that they associate positively. I analyze and control how your brand is perceived and described in the training data and responses of AI models (LLMs).
Data
As traditional rankings become less important, I provide you with new metrics. I analyze your "share of model" and show how often and in what context your brand appears as a solution in AI conversations.
About Florian Elbers
Florian Elbers has been actively shaping the German SEO landscape since 2009. His career has taken him from strategic consulting at TRG in Hamburg to the Axel Springer media company. There, he was responsible for maximizing the reach of leading brands such as Computerbild.de and Autobild.de for six years.
Since 2020, he has been pooling this knowledge under the NEOSEO brand. As an independent management consultant, he combines classic search engine optimization with modern AI strategies to make online shops and publishers future-proof.
More than just consulting: Florian Elbers is firmly anchored in the industry—as co-founder of SEO Meetup Hamburg, the largest monthly event of its kind in Germany, and as a sought-after speaker at national and international conferences.
These companies are now easier to find
